Your privacy is important to us. This Privacy Policy explains what personal data 77hd collects, why we collect it, how it is used and stored, and what rights you have over your information as a user of our platform.
We collect only what is necessary for platform operation, KYC and support.
All personal data is stored using industry-standard encryption and access controls.
We do not sell your personal data to third parties for marketing purposes.
Access, correct, delete or restrict your data at any time by contacting us.
77hd ("we", "us", "our", the "Operator") is committed to protecting the privacy and personal data of all individuals who use, register on, or interact with the 77hd platform at 77hd.cam ("Platform"). This Privacy Policy ("Policy") describes, in plain and formal English, how we collect, process, store, share and protect personal data relating to users of our Platform ("you", "your", "User").
This Policy applies to all registered account holders, visitors to the Platform, recipients of our marketing communications, and individuals whose data we process in connection with KYC (Know Your Customer) verification or support interactions. It covers data collected through the Platform website, any related applications, email correspondence, live chat interactions, and communications with our support team.
77hd operates as an English-language online betting information and platform hub targeting users in Pakistan and other permitted jurisdictions. Our Platform references familiar Pakistani payment methods — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — as contextual examples only. These references do not represent data-sharing arrangements with those institutions, and those institutions are not responsible for the data practices described in this Policy.
Reading This Policy: By using the Platform, you confirm that you have read and understood this Privacy Policy. If you do not agree with how we handle your data, you must discontinue using the Platform and may request account closure and data erasure (subject to our retention obligations set out in Section 9).
77hd acts as the Data Controller for all Personal Data processed in connection with the Platform. As Data Controller, we are responsible for determining how and why your data is processed, and for ensuring that processing is carried out lawfully, fairly and transparently in accordance with this Policy and Applicable Law.
77hd does not claim to operate from a Pakistan office and does not hold a Pakistan-issued licence. We operate under applicable international licensing frameworks. For the purposes of data protection compliance, our licensing jurisdiction's data protection regime applies to our processing activities. Where you are located in Pakistan, you acknowledge that the data protection laws of your country may differ from the legal framework under which we operate.
For all data-related queries, requests, and complaints, you may contact our Data Protection team at the contact details set out in Section 17 of this Policy.
We collect the following categories of Personal Data in connection with the Platform:
Special Category Data: We do not intentionally collect special category personal data (e.g., health, biometric, racial or ethnic origin data) except where strictly required to fulfil KYC obligations (such as facial verification image processing by a licensed identity verification provider). Such data is processed only to the extent required and with appropriate safeguards.
We collect Personal Data through the following means:
The table below sets out the primary purposes for which we process your Personal Data and the legal basis applicable to each purpose under data protection law:
77hd does not sell your Personal Data to third parties for marketing purposes. We may share Personal Data with the following categories of recipients in the circumstances described below:
We engage trusted third-party service providers who process Personal Data on our behalf under data processing agreements that require them to handle data in accordance with this Policy and Applicable Law. These include: KYC and identity verification providers; payment processing companies; customer support software platforms; fraud detection and risk management services; cloud hosting and infrastructure providers; and analytics and platform performance monitoring services.
We may disclose Personal Data to regulatory bodies, law enforcement agencies, tax authorities or courts where required to do so by law, court order, or in response to a legitimate regulatory request. This includes, but is not limited to, reporting obligations under anti-money laundering and counter-terrorism financing legislation applicable in the Operator's licensing jurisdiction.
In the event of a merger, acquisition, asset sale, or restructuring of the business, Personal Data may be transferred to the relevant acquiring or successor entity. We will take reasonable steps to ensure that such transfers are subject to appropriate privacy protections and that affected Users are notified where required by Applicable Law.
We may share Personal Data with legal advisers, auditors, and accountants where strictly necessary for the provision of their professional services to 77hd, subject to applicable professional confidentiality obligations.
Payment provider names referenced on the Platform (such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah) are mentioned as familiar Pakistani payment context only. These providers are not data sharing partners of 77hd by virtue of their mention on the Platform. Any data sharing with a payment provider occurs solely in the context of processing your specific transaction.
As an online platform, 77hd may transfer Personal Data to service providers and infrastructure located in countries outside your country of residence, including outside Pakistan. Where such transfers occur, we ensure that appropriate safeguards are in place, which may include:
Users located in Pakistan acknowledge that Pakistan may not currently have a bilateral data protection adequacy arrangement with all jurisdictions to which their data may be transferred. By using the Platform, you acknowledge that such international transfers may occur in accordance with the safeguards described above.
We retain Personal Data only for as long as is necessary for the purposes for which it was collected and to comply with our legal and regulatory obligations. Our standard retention periods are as follows:
Where data is retained for regulatory or legal compliance purposes beyond the period required for the original collection purpose, it is held in restricted-access storage and is not used for any other operational purpose.
The Platform uses cookies and similar tracking technologies to operate correctly, remember your preferences, analyse usage patterns and, where applicable, support marketing activities. The following types of cookies may be used:
You may manage cookie preferences through your browser settings at any time. Blocking all cookies may affect the functionality of the Platform, including the ability to log in and place bets. For strictly necessary cookies, your continued use of the Platform constitutes acknowledgement of their use.
Subject to Applicable Law and any overriding legitimate interests or legal obligations of the Operator, you have the following rights in relation to your Personal Data:
Request a copy of the Personal Data we hold about you. We will respond within the timeframe required by Applicable Law (typically 30 days).
Request correction of inaccurate or incomplete Personal Data held about you. You may also update basic account information directly through your account settings.
Request deletion of your Personal Data where it is no longer necessary for its original purpose, subject to our regulatory retention obligations (see Section 9).
Request that we restrict processing of your data in certain circumstances — for example while a dispute about accuracy or legal basis is under review.
Where processing is based on your consent or a contract, request receipt of your data in a structured, commonly used and machine-readable format.
Object to processing based on legitimate interests, including profiling for marketing. You have an absolute right to object to direct marketing at any time.
To exercise any of the above rights, please contact our support team as described in Section 17. We may need to verify your identity before processing any request. Exercising your rights is free of charge in most cases, though we reserve the right to charge a reasonable administrative fee for manifestly unfounded or excessive requests.
We will only send you direct marketing communications (including promotional emails, bonus notifications and platform updates) where you have explicitly opted in to receive them during registration or through your account settings. Consent to marketing is entirely voluntary and separate from your agreement to these Terms.
You may withdraw your consent to receive marketing communications at any time by: (a) updating your communication preferences in your account settings; or (b) contacting our support team as set out in Section 17. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to withdrawal.
We will continue to send you operational and transactional communications that are necessary for the performance of your account — such as deposit confirmations, withdrawal notifications, and security alerts — even where you have opted out of marketing communications. These are not marketing messages and do not require separate consent.
The Platform is strictly restricted to adults aged 18 years or older, or the higher minimum age required by the Operator's licensing jurisdiction or the User's country of residence. We do not knowingly collect Personal Data from individuals under the applicable minimum age.
Where we identify or are notified that Personal Data has been collected from a minor, we will take prompt steps to delete that data and close the associated account. If you believe that a minor has registered on the Platform, please contact us immediately using the details in Section 17.
Parental Guidance: If you are concerned about a young person in your household accessing gambling platforms, we recommend using parental control software on shared or household devices to restrict access to gambling-related content.
77hd implements appropriate technical and organisational measures to protect your Personal Data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include, but are not limited to:
Notwithstanding the above measures, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying us immediately if you suspect unauthorised access to your account.
The Platform may reference third-party services, payment providers, or other resources as familiar context for Pakistani users. Any reference to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah, or similar services is made solely for informational and contextual purposes. 77hd is not responsible for the privacy practices of any third-party service, and those providers' privacy policies govern any data you share directly with them in the course of making a payment or using their services independently.
The Platform does not embed or link to external third-party websites for general browsing. Where third-party service providers (such as payment processors or KYC verification tools) are integrated into the Platform as operational components, those providers act as Data Processors under our instruction and are subject to appropriate data processing agreements.
We may update this Privacy Policy from time to time to reflect changes in our data processing practices, changes in Applicable Law, or changes to the Platform's features and functions. The version number and effective date at the top of this Policy will be updated with each revision.
Where amendments materially affect your rights or how we handle your data, we will notify you by posting a prominent notice on the Platform and, where reasonably practicable, by sending a notification to your registered email address at least fourteen (14) days before the changes take effect.
Your continued use of the Platform following the effective date of any amended Privacy Policy constitutes your acknowledgement of, and agreement to, the updated terms. If you do not accept the updated Policy, you must cease using the Platform and may request account closure.
For all data protection enquiries, Subject Access Requests, or to exercise any of the rights described in Section 11, please contact our support team using the following details. All enquiries are handled in English; Urdu-language assistance is available on request.
As required by Applicable Law. General support within 24 hours.
If you are dissatisfied with how we have handled a data protection request or complaint, you may have the right to lodge a complaint with the supervisory authority in the Operator's licensing jurisdiction. Details of the relevant supervisory authority are available on request from our support team. We would always encourage you to contact us directly in the first instance so that we have the opportunity to resolve your concern.
For further information about your rights or how we handle your data, you may also refer to our Terms & Conditions and Responsible Gambling pages.
The pillars that guide how we handle your personal information.
Every processing activity at 77hd has a clearly stated legal basis. We publish our purposes in plain English in this Policy and do not process your data for undisclosed reasons. Transparency is not optional — it is built into how we operate.
We collect only the data we actually need. We don't build profiles beyond what is required for account operation, compliance, and support. Excess data collection creates unnecessary risk — for you and for us.
Your data is not kept indefinitely. Retention periods are defined by regulatory obligation and operational need. Data that is no longer required is securely deleted or anonymised in accordance with our retention schedule.
SSL/TLS encryption, password hashing, role-based access controls and regular security testing are standard practice — not afterthoughts. Security is built into the Platform architecture from the ground up.
Your rights of access, rectification, erasure, and objection are active entitlements, not theoretical concepts. We respond to data requests within the legally required timeframes and do not charge for standard requests.
We do not sell your Personal Data to third parties for advertising or marketing purposes. Data shared with service providers is shared under strict contractual obligations and solely to the extent necessary for the performance of their contracted role.
Your data is handled with care and transparency at every step. Explore the full 77hd platform — cricket betting, live casino and PSL markets — with confidence in how your information is protected.
18+ only — or the higher minimum required by the operator/license jurisdiction. Local laws in Pakistan may restrict gambling. Gambling involves risk — play responsibly.